Positive vs. Negative Political Messaging

Positive vs. Negative Political Messaging When campaigning its very easy to fall into the habit of negative messaging. There are so many things that are obviously wrong, it's tempting to make a never-ending list:

Illegal immigration ULEZ Cost of living crisis Woke culture High energy costs Net zero policies 15-minute cities WEF controls governments Ineffective police Biased media Et cetera, et cetera.

Because of all the things going wrong, we have been using a slogan to great effect:

BROKEN BRITAIN.

The slogan is powerful and has resonance. It makes people angry and frustrated. It makes them feel very negative towards the government and politicians.

But that's all it does.

Negative messaging enrages people, It often has the effect of turning them off politics and politicians. People say, “All Politicians are the same - I won’t vote for any of them.”

That last sentence is very dangerous! Because we need people to vote FOR us.

Drawing attention to the failures of Labour and Tory governments is necessary, but in and of itself, it is INSUFFICIENT.

Motivating people not to vote for Labour and Conservative is not enough to motivate them to vote FOR Reform UK.

We must offer POSITIVE reasons to vote FOR us. We must provide people with negative reasons not to vote for mainstream parties together with POSITIVE reasons to vote FOR Reform UK.

We already have the right slogan:

Change Politics for Good.

This is a terrific slogan. It’s the slogan Brexit Party used to win!!

It gives people positive motivation to vote for Reform UK.

We must set out before the public a clear, rational, and positive vision of a better alternative government: one based upon fundamental principles, which will appeal to almost everyone.

The principles are:

1.Freedom to choose 2. Enterprise economy 3. Efficient public services 4. Secure borders 5. Sovereign UK, not influenced by external entities such as WEF, EU, WHO, IPCC, World Bank, or any other multinational organisation.

We believe in freedom first, and we will fight to preserve our freedom: a right to choose, freedom of speech, freedom from government coercion, free enterprise, and freedom from fear that our country has been taken from us.

We will return Parliament to the people of the UK. We will take it out of the hands of those forces who wish to control us.

We Change Politics for Good

Always finish on an affirmative! Whenever we are campaigning, we MUST always finish on an affirmative, which means setting out a clear, rational, and positive vision for a better future.

Remember: Negative politics turns people OFF Positive politics turns people back ON

We can and should use negative messaging, but only in conjunction with a positive finish. Always finish on an affirmative.

The last thing you say to somebody should always be hopeful, optimistic, and a promise of a better future. That way, you might motivate them not only to vote against Labour and Conservative but also to vote FOR Reform UK.

This is important Always finish on an affirmative.

Thank you,

Please pass this on to everyone in Reform UK

Chris Farmer Reform UK Gloucester. #ReformUk #Gloucester #StopWEF